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VISUAL STORYTELLER
MEDIA DESIGNER
JOHN RABE
CINEMATIC STORYTELLING FOR MODERN MEDIA
01 - MISSION
I CREATE CINEMATIC
COMMUNICATION WITHOUT THE FRICTION OF CONVENTIONAL PRODUCTION PIPELINES.
#1 - CREATIVE CONCEPT FILM - 2026
Concept & Direction
Editing
Motion Design
Sound Design
AI-Assisted Production
A CLEAR CONCEPT SETS THE COURSE.
MULTIPLE DISCIPLINES MAKE IT POSSIBLE.
02 - NIKE
NIKE FREE CAMPAIGN SPOT
#2 NIKE - CONCEPT CAMPAIGN FILM - 2026
Concept & Direction
Editing
Motion Design
Sound Design
AI-Assisted Production
KUNG FU IT
KUNG FU IT CONNECTS THE PHILOSOPHY WITH NIKE FREE, WHERE STRENGTH AND ENDURANCE EMERGE THROUGH CONSISTENT PRACTICE AND PERSEVERANCE.
THIS PROJECT IS AN INDEPENDENT CREATIVE EXPLORATION DEVELOPED TO INVESTIGATE HOW A STRONG CULTURAL IDEA CAN SHAPE A CONTEMPORARY SPORTS NARRATIVE AND VISUAL LANGUAGE.
IT WAS CREATED LARGELY USING GENERATIVE PRODUCTION METHODS.
FROM THE INITIAL CONCEPT AND VISUAL DEVELOPMENT TO THE FINAL FILM, MOST OF THE CREATIVE PIPELINE WAS EXPLORED THROUGH AI-ASSISTED TOOLS AND WORKFLOWS.
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